“The crowned jam jar” by DanklHampel Design. In this project the designer duo is taking familiar objects from the average household as an addition/crown for jam jars or pickled vegetable jars. Both objects in combination make something unique and valuable. Again you can find the beauty in the ordinary.
The ordinary becomes luxurious. Even known designers such as Matteo Thun are designing Pre Fab homes. But is this going to change the average picture of the suburbian home with garden? Or is it just making PreFab homes attractive to wealthy clients?
Building a dream home on the web? Today’s PreFab homes are handled as any other product too. Manufacturers offer guidelines and a list of features to choose from, the collections of modelhomes contain promising names like “Fortuna”, “Magic” or “WhiteStar”.
The possibility of Prefabrication has not only reached the need for instant (decreased building time) and affordable housing, nowadays “there is a new zeitgeist in architectural circles and the spirit of the age favors the small carbon footprint of “prefab”.
“From the perspective of the amateur homemaker, designing and making the home are discursive and creative practices that are integral to the process of identity formation…” (home culture / Roni Brown)
A series of Pre-Fab houses – in this case the major part of the identity formation has been handed over to the manufacturer, where only the “customization” is left the house owner.
During the postwar reconstruction era in Europe, home and domesticity attained an unprecendeted cultural importance. For many Europeans, securing a home of one’s own signaled the real end of the threats and dangers of the war.
(Betts and Crowley 2005:215)
The self-build home is quite unlike the majority of material culture possessions: it is conzeptualized by the “end-user” (being both producer and consumer); made by them over a period of time using their own productive energies and resources; integrates fragments of autobiographical narrative content; is often a joint, if not family-made project; and reflects the social world as other homes do-
(from home culture/ Identity and narrativity in homes made by amateurs; Roni Brown)

Filed under: Food
Ingredients (from left to right): Lemonade, sparkling water, energy drinks, pickled cabbage, pickled beetroot, butter cheese, sausage, canned gulash, cream cheese, instant coffee, plum jam, long-life milk, sponge cake, butter cake, biscuits
A typical shopping cart full of sugar, coffein, white bread, meat & conservation.
Familiar for generations the box of sugar cubes; simple & timeless (Wiener Zucker – Vienna)
The “Ideal Standard” book is a collection of everyday objects that can be found in most of the households (Middle Europe – Austria, Germany…). Considering that there is a reason why those objects are so widely spread but not certainly an answer.
Can you associate poetic words like: “The enlightened bath tub throat carries mouth protection – I take of the hair from its barred lip…” to the object above?
Filed under: Reference
The “Super Normal” exhibition by Naoto Fukasawa and Jasper Morrison is a profound but subjective selection of so called “good designed – normal products” (some by known and some by unknown designers)
It also raises the question what is “normal”?
Read the super normal philosophy.
“Not worth mentioning?” – it’s in the eye of the beholder
















